Google’s latest project, the knowledge graph, should not worry businesses said an SEO expert. The Internet giant’s newest upgrade is an intelligent system which collects information across the web to create a massive database of more than half a billion people, locations, and things and the combined 3.5 billion connections between the two. Currently, Google is testing out the inclusion of Gmail messages in search results.
However, according to chief executive of StewArt Media Jim Stewart, the latest development will have little impact on SEO players and businesses since it focuses mostly on collecting information and relating them to develop the so called “knowledge graph”. The only concern SEO specialists may look into would be how the update would affect more specific categories wherein the graph will most likely come into play.
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