Social media is no longer limited to business and organizations looking to connect to target audiences and respective consumers. At Hunter Medical Care Local in NewCastle, Australia, the administration is turning to social media to help reduce the strain on its general practitioners.
The organisation is making use of the new media channels, like YouTube, to deliver crucial medical information on chronic pain, treatment of minor wounds, and topics on psychology. Hunter Medical Care Local is currently undermanned when its comes to GP’s but through the help of social media, the effects of the shortage has been eased.
The move by the organisation is also aimed at streamlining the approach to healthcare in the community. Social media helps in generating higher awareness when it comes to healthcare and reduces the stress GP’s encounter in meeting with patients.
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